Thursday, March 10, 2011

Other Stuff

Airplane Dominoes Packaging





I designed this a few years ago in my Graphic Design class. We had to design a vintage looking package design for a set of Double Six Airplane Dominoes. I looked at some packaging from the 30s and 40s to analyze popular design styles, and BAM! I found my inspiration. This was my first attempt and packaging, and I believe it was a success. Looking at this design today, I can see a few things I would have done differently, mainly to get it to print better than it did. There were a lot of important things about design I didn't know then, but I did learn some good stuff in that class, especially about typography.


Ft. Scott Community College Logo Design

 
In the same class, I also designed this unofficial logo for Ft. Scott Community College to enter in a contest they were hosting when they were looking for a logo. They never ended up using any of the designs submitted and ended up keeping their current logo for a while before hiring an outside company. One of the things they wanted to do was change their image to more modern and "happening" place to continue their education. I analyzed contemporary designs and came up with this incorporating their school colors. 




8 Gates Natural Health LLC.



This was my first professional project. I designed these logos for 8 Gates Natural Health LLC., along with the website along with other jobs for the business. 8 Gates is a local Kansas City business my sister started; visit the site if you want to know more. I tried to find the simplest way to describe the business in a single image. I designed these at the same time the business was starting up so it was important to create the brand image the client wanted. I used a fusion of Chinese characters, the caduceus symbol so widely recognized with medicine, and even a almost hidden "8". I also continued the theme by using Chinese characters for for the links on the website. I continue to design for 8 Gates; this often includes business card designs, print designs for advertising and marketing, and some advanced website maintenance.


Lanny W. Smith

My second professional job was designing a logo and the initial website for Lanny W. Smith, a local solo vocalist in the Kansas City area. His music is primarily religious and uplifting, so I used the sky background on the website and used his preferred colors of yellow and blue.  This was my first job where I didn't really already know the client and my reputation was on the line, but I worked quickly and the client ended up very happy with the result. I do not maintain the website and was only responsible for the original design.


And More Coming Soon...

Thursday, December 16, 2010

Final Project

My final project was to design the graphics that goes into the production end of game development. Basically a game case cover, game booklet, and game disc. The target audience is Xbox 360 gamers, and that's only for the cover, which is all you can see on the self at a store. The main call to action is to buy this game, and of course, play it. My Idea for the final project comes from my original publication ad idea, so I took my main idea from publication thumbnails. 

Specifications and Pricing

Game Case Cover
Trim Size: 10.5” x 7.375”
Bleed Size: .125”
Margin: .125”
File format: PDF
Color Mode: CMYK
Folds: 2 folds .25” from center of document

Game Booklet
Trim Size: 9” x 7”
Bleed: .125
Margin: .125
File Format PDF
Color Mode: CMYK
Pages: 8-page booklet (2 sheets)
Folds: fold in middle
Binding: staple

Game Disc
Printed on DVD disc
Live Area: 4.75” x 5.75” (circle)
Margin: .125”
File Format: JPEG
Color Mode: CMYK

Total Price Quote
500 copies of each: $1,750
(includes all sheet prints, DVD printing, and game box.)

Thumbnails
 

Rough sketches

Final Product
Game Case Cover


Game Booklet






Game Disc









Saturday, December 4, 2010

Publication Ad Assignment

For this assignment, the challenge was to create two ads for a full color publication. One had to be a full page and the other a partial page. I had some trouble determining the topic of this ad until I was inspired by Jimmy Fallon's release of the Late Night with Jimmy Fallon iPhone App. I immediately saw the potential of a publication ad. I wanted to use their design themes from the show, website, and the app itself to create the ad. I found a similar font, used their approximate colors, and did my best to stay true to the style of the show. The colors are matches of the web colors, so I was curious as to how they would print.

Thumbnails
 Roughs

 Final Product

1/3 Page
Trim size: 2.31" x 9.75"
Live Area: 2.06" x 9.5" 
Bleed: none
 

Full Page
Trim size: 8.375" x 10.875"
Live Area: 7.875" x 10.375"
Bleed: .25"


Direct Mail Assignment

For this assignment, the challenge was to produce a variable data direct mail piece. I chose to make a self promotional piece targeting two specific categories for the needs of my customers, business and personal. I designed it with variable text on the back describing the business/personal design work, and a workspace on the front with InDesign, and appropriate graphics loaded on the monitor. The name of the recipient is received from the database and appears on the monitor as well. The database also includes information on client needs, whether it is business or personal, which controls the content displayed on the reverse of the mailer. It is a relatively simple piece with good aesthetic design that communicates the message I wanted to send in the simplest possible form.

The direct mail piece is 4 color (CMYK) print on 8" x 5" postcard with an 1/8" bleed. I used a reverse, screen tint, stroked type, 4 color raster, vector art, and COB raster.

Thumbnail Sketches
 
Rough Sketches

Final Product
Front 

Back (version 1)

Back (version 2)

Monday, November 15, 2010

VML Presentation on the Impact of Emerging Media

At the Four State Regional Technology Conference I managed to see several presentations, but the VML showcase about the Impact of Emerging Media, presented by Joe Grigsby, was particularly insightful. Grigsby defined emerging media as the “consumer behavior trends that transform how they connect to content, to each other, and to the broader society.” He divided this into two basic categories: social and mobile.

He started off with some pretty impressive stats for social media. As of this year, two thirds of all media is digital, and 76% of all broadband users are active contributors to social media. Facebook alone has over 500 million active users. Grigsby stated, “If Facebook was a country, it would be the 3rd largest,” larger than America. He also mentioned that Facebook is overtaking Google as the “starting point” for the Internet. After learning these statistics, it is pretty obvious that social media as a profound effect on consumer behavior. Consumers participate in discussions about a product or a brand within social networking whether a company participates or not. These discussions are often more powerful than marketing acts because consumers trust other consumers twice as much.

If marketing is reach and influence, then social media has the reach, and friends have the influence. The greatest value that marketing can have is where business goals and consumer goals overlap. Social media has the capacity for listening, sharing, participation, awareness, and community. Having something of value to say can get people talking and listening. It is important to have good community management by talking about topics unrelated to products and direct advertising, talking about the idea or lifestyle associated with the business, and be prepared for good and bad feedback. Integration is important too.  “Any one thing by itself will fail. He recommended linking your business website to Facebook, twitter, and other social media outlets, and share information from the website on as many sites as possible. A business should encourage activation through paid media campaigns, event invitations, on site activities, influencer outreach, social media promotions, content, and search optimization. A good example would be Facebook ads, where you can target a very specific demographic with information highly customized for them. Finally, measure social participation and track the success of your objectives.

The second category is mobile, which is no surprise with every company trying to make money releasing an iPhone app.  This mass market value is growing dramatically with the expansion of increased network speeds, flat rate data plans, and device capabilities. In 2011 there will be more smart phones on the market than feature phones. About 30% of Facebook activity takes place on mobile Internet. When using mobile media for marketing, it becomes very important to understand your target audience. Know what devices are used, and how they are used. Design something that the people will want to use. Text messaging can be used for alerts, event notifications, special offers, sweepstakes, voting, and surveys.

The general goal of using these forms emerging media is to connect and activate your audience and connect the physical marketing to digital.  Going into this I was well aware of how these emerging technologies could be used, but the presentation really put the true power of social and mobile media into perspective.

Friday, November 12, 2010

News Paper Ad

Project Specifications

Target Audience:
  • Low/Mid-level income groups
  • People lacking health insurance
  • more open minded audience
  • Any age group, generally adults
Call to Action:
Visit the website (www.8gateshealth.com)

Budget: $100

Three Ads in Series

Ad
Size
Cost (page area x $4)
1
1(1.83) x 2
$8
2.
1(1.83) x 5
$20
3.
3(5.75) x 6
$72

Production Schedule:
October 7th: Begin project and form plan
October 12th: Determine campaign, budget, and ad sizes
October 16th: Complete thumbnail and rough sketches and begin work on digital files
October 19th: First ad digital file complete
October 23rd: Second ad digital file complete
October 26th: Third ad digital file complete
October 28th: Project Deadline

Project Synopsis
My goal for this project was to inform people of the services provided by 8 Gates Natural Health LLC by drawing as many people to the website as possible. I targeted the demographics listed above, but I also left the ads vague and mysterious and kept my design clean and contemporary in order to welcome any audience. I did this too attempt to bring in a larger customer base. Many people are skeptical about natural/Chinese medicine and acupuncture, and if I can get them to a website, I can get them to all the information, where the audience can decide for themselves. I used the 8 Gates logo, or a variation of the logo in all of the ads to form some brand recognition through the repetition of the ads.  The ads are designed to run in a series.

The First Ad


The first ad is an attention getter. It has a lot of white space, high contrast and a big visual statement. It is my intention, with this ad, to introduce the business and connect people to the website, where more information can be found. I added the 8 Gates logo, but kept it small to emphasize the large ad and the powerful symbol in order draw as much attention as possible.

The Second Ad

The second ad is still a smaller ad, but still uses and emphasis on white space to get a readers attention. I presented a new message and a simpler design with just text and the logo. I'm trying to inform readers a little bit, but still trying to draw people to the website for more information.

The Third Ad

The third ad is the coupon ad. It provides information on current deals and offers, but still links to the website where a reader can find the address and more information. I used a variation of the logo to serve as a border around the text, and used the web address to complete the border on the bottom to give it a fully boxed in feel. I also put an emphasis on the 10% off to immediately get a reader's attention to the offer.

Overall I am very happy with the results and I will probably put them in to use for 8 Gates Natural Health in Kansas City, which is a real business my sister started over 6 months ago and I have been doing all the design work for her including the website and business cards.

Copyright Statement
All materials and designs used in this project are original material designed solely by Kevin Chrisjohn and are the property of Kevin Chrisjohn and 8 Gates Natural Health LLC.

Sunday, October 31, 2010

Brendan Murphy

On October 15th, Brendan Murphy, a PSU alumni and senior partner for Lippincott, came back to Pitt State for a symposium. I was unable to make it to the symposium, but I’m sure it was very insightful and inspiring.

He originally came to Pitt State on a track scholarship and had taken commercial graphics as a safety net. I can kind of relate because, although commercial graphics is my primary career pursuit, I also plan on pursuing musical composition. Why not both? He also went on to say “when you’re trying to get established in your career, the craft that you learn is essential,” and mentioned that after your first year, your degree doesn’t really matter that much. Which to me, means that you have to know what your doing. Your work speaks louder than your resume. I really hope this is the case, not because I have a bad resume, I’m sure I have a good enough resume, but because I want the opportunity to let my work speak for itself. I want to be hired based on my abilities, not because of the school I went to or my past work experience. I also hope that is the case when I look for composition work, because I won’t have much of a resume for that, but I can still have a great portfolio based on my own work.

He also emphasized the importance of technical writing, saying, “Although my job is as a designer, I spend 75% of my time writing and about 5 to 10% drawing.” I can defiantly believe it, and it is good to know I’ll be making use of all this experience I’m getting with all these writing to learn classes that I can’t seem to avoid taking. He also went on to say “What Pittsburg gave me was an appreciation for typography.” I’ve defiantly learned to appreciate typography, though I wish I could take a typography class. From what I understand Pitt State used to have one a few years back, but I guess it got remove due to lack of interest. I think there is interest now…

I do find it pretty cool that he redesigned the handicapped symbol. It takes guts to redesign a symbol so well established as that one. If you think about, it is very similar to what Gap tried to do, and we all know how well that worked out for them. His redesign was received well, however, and you know he did good when a company as big and widespread as Wal-Mart adopted the design and stands at the forefront of a new idea.

He concludes with three main points. First he reminds us that technology is always changing and that we should work on our design skills and ideas, not just technological skills. I believe his exact words were, “Never fall in love with technology, because technology will change.” Well, I do love my tech, but I also love change and advancement in technology, because with every major upgrade in hardware, or new version of the Creative Suite, by design process is less hindered by the technology I need to complete my work. His second point is, “Problem solving is sort of an art. A bad consultant will give you answers. A good one will raise questions.” I suppose what he means is that a consultant should ask the client the questions that will lead them to their own solutions and ideas that they really want.
For his final point he says, “Any time there is change, you’re going to get opposition.” 
…How true is that.