Target Audience:
- Low/Mid-level income groups
- People lacking health insurance
- more open minded audience
- Any age group, generally adults
Visit the website (www.8gateshealth.com)
Budget: $100
Three Ads in Series
| Ad | Size | Cost (page area x $4) |
| 1 | 1(1.83) x 2 | $8 |
| 2. | 1(1.83) x 5 | $20 |
| 3. | 3(5.75) x 6 | $72 |
Production Schedule:
October 7th: Begin project and form plan
October 12th: Determine campaign, budget, and ad sizes
October 16th: Complete thumbnail and rough sketches and begin work on digital files
October 19th: First ad digital file complete
October 23rd: Second ad digital file complete
October 26th: Third ad digital file complete
October 28th: Project Deadline
Project Synopsis
My goal for this project was to inform people of the services provided by 8 Gates Natural Health LLC by drawing as many people to the website as possible. I targeted the demographics listed above, but I also left the ads vague and mysterious and kept my design clean and contemporary in order to welcome any audience. I did this too attempt to bring in a larger customer base. Many people are skeptical about natural/Chinese medicine and acupuncture, and if I can get them to a website, I can get them to all the information, where the audience can decide for themselves. I used the 8 Gates logo, or a variation of the logo in all of the ads to form some brand recognition through the repetition of the ads. The ads are designed to run in a series.
The First Ad
The first ad is an attention getter. It has a lot of white space, high contrast and a big visual statement. It is my intention, with this ad, to introduce the business and connect people to the website, where more information can be found. I added the 8 Gates logo, but kept it small to emphasize the large ad and the powerful symbol in order draw as much attention as possible.
The Second Ad
The second ad is still a smaller ad, but still uses and emphasis on white space to get a readers attention. I presented a new message and a simpler design with just text and the logo. I'm trying to inform readers a little bit, but still trying to draw people to the website for more information.
The Third Ad
The third ad is the coupon ad. It provides information on current deals and offers, but still links to the website where a reader can find the address and more information. I used a variation of the logo to serve as a border around the text, and used the web address to complete the border on the bottom to give it a fully boxed in feel. I also put an emphasis on the 10% off to immediately get a reader's attention to the offer.
Overall I am very happy with the results and I will probably put them in to use for 8 Gates Natural Health in Kansas City, which is a real business my sister started over 6 months ago and I have been doing all the design work for her including the website and business cards.
Copyright Statement
All materials and designs used in this project are original material designed solely by Kevin Chrisjohn and are the property of Kevin Chrisjohn and 8 Gates Natural Health LLC.
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